Can A Software Developer Without ANY Marketing Experience, No “Right” Connections, And With English As A Second Language… Change Career Paths In JUST 100 Days And Become A Professional Direct Response Copywriter?

(While earning enough to eat properly every day… and STILL give great tips to waiters?)


546491_10150780141594291_455872001_nFrom the cluttered desk of Tanja P.
South London, Fall 2015

Hi curious visitor,
My name is Tanja, and I’ve been a software developer for the last 15 years.

Few years into my software career I started to feel bored. Something was missing. I thought it was me not knowing enough so I spent my time learning yet more programming languages, frameworks, changed few companies, specialised in different areas… but I still wasn’t happy.

I went from full time employee to freelancing. Thinking that being my own boss, setting my own rules will spice things up and give me ultimate freedom. And it did! It was the best thing I could do, but it was not enough. I was unsatisfied and bored. And I felt I was burning out.

Then, on one rainy day in November 2014, I discovered an awesome podcast called I Love Marketing. Until then, I saw marketing as something without substance, something that “creatives” do just to keep us, developers annoyed. Man, I could not have been more wrong!

I listened to every single episode of ILM. I read everything I’ve found from Gary Halbert, John Carlton, Dan Kennedy, Jay Abraham… I’ve spent this past year meticulously studying and consuming everything I could about direct response marketing. I fell in love!

It struck me… I don’t want to be coding anymore! (Funny how in a time when everyone and their cousin wants in – I want out!) I want to do copywriting! Direct response marketing!

And I decided – it is now or never. It is not enough to just dream it. I need to move my ass and do it!

Why am I telling you this?

You’re probably thinking “why should I care? What’s in it for me?”

In all honesty, you can probably ignore everything I’ve said, continue your journey to greatness (aren’t we all on that journey, eh?), and you would probably be just fine.


If one of the following rings true…

You are just starting your own copywriting career, are uncertain how to “make it” and would like to see how a fellow rookie does it. (Saving you a mistake or two along the way, or give you a cool tip for getting a client that worked.)

You are a programmer (or in any other profession for that matter) and are fed up with your current situation, but are not sure how to change it.. or even if it is possible to change it. (But you KNOW you’re meant for something bigger and greater but have no idea how to get out of the rut!)

You just want to see how I’ll fall flat on my face and fail miserably and go hide into the darkest corner of the universe and never ever come back. (Hey, everyone has their own entertainment! And that’s good enough a reason for me.)

… Then you’re in for a treat!

Bookmark this blog (and remember to check it out daily) or even better, hop on the email list and get the “episodes” delivered straight to your box… Daily! (See the link at the bottom of the page.)

But you have to act fast! Really fast, in fact.

BEFORE the 100 days are up.

You see, you MUST join in on the journey while it’s still going on. Because, hey, once the 100 days are over and I’ve become that ridiculously successful kick-ass copywriter, there ain’t gonna be no train to hop on anymore. Sorry. This, right here, is once-in-a-lifetime opportunity… to see me fail or succeed. Which one will it be? Oh, the suspense!

Here’s the deal…

100 days from now, I am going to completely switch my career and be a direct response copywriter. From January 2016 I will not write a single line of code anymore and all my income will come from copywriting services. Failing is not an option. (Also, because living in London is f***ing expensive!)

Every day – starting today – I will post an update of this journey. A report, if you will, of the day. What I did right, what went wrong, what were my fears, my wins, where was I procrastinating. I will document everything for next 100 days.

Why am I doing this?

First, because I don’t want to be stuck in a career that I don’t like anymore. (Even if I’ve spent 15 years practicing it and become rather good at it.)

Second, because I want to prove to myself that everything is possible when I want it bad enough. (If I move my ass and take actions.)

Third, it will serve me as an accountability. Now that it’s out, loud and clear, I have to execute on it.

But, most important of all, fourth. I want to document EVERYTHING I did …. in case I succeed. So that YOU the reader, if you chose to accept it, can take the field reports and go on to replicate everything I did… and successfully change your career, too! (Or just have a proof that it CAN be done and save it for later, when you’re ready.)

Sounds interesting? Awesome!

I’ll see you on the other side,

Hey, seriously. It’s best if you just read the report from the comfort of your email box!

Will I fail or will I succeed?

Find out here.